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At Wonderlab, we help brands unlock the power of licensing and strategic partnerships. Our work blends creativity with commercial insight- connecting the right partners, negotiating the right deals, and managing relationships that drive long-term growth.
We support every stage of the licensing journey through five core areas of expertise.
What we do
Services
01
Strategy
Every successful partnership start with a clear strategy, We help you define your brand's vision, identify where licensing fits, and create a roadmap that aligns creative opportunity with commercial value. Whether you're establishing a new program or evolving an existing one, we ensure your approach is both focused and future-proof.
02
Partner development
The right partnership can transform a brand. We identify, approach, and secure collaborators that align with your brand's values, audience, and ambition. From global entertainment leaders to emerging innovators. Through our deep industry networks we open doors to meaningful collaborations that drive both cultural and commercial impact.
03
Commercial negotiation
Licensing succeeds when creativity and commercial clarity go hand in hand.
We lead negotiations that protect your IP, secure fair and sustainable terms, and set each partnership up for long-term success. With deep experience structuring high-value deals, we ensure that every agreement delivers tangible results and enduring brand value
04
Partner management
A deal is only the beginning.
We provide hands-on management throughout the partnership- aligning stakeholders, overseeing creative execution, and ensuring programs deliver measurable growth. Our role is to make sure every collaboration runs smoothly, stays true to your brand, and achieves its full potential.